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Notes and comprehensive playbooks from inside the studio on AI search, answer engine optimisation (AEO & GEO), technical SEO, paid acquisition, and product engineering. No recycled advice.
AI SEO in 2026: How to Get Recommended by ChatGPT, Gemini and Perplexity
A complete AI SEO guide for 2026. Learn how AEO and GEO work, how AI assistants choose sources, and the exact steps to get your brand cited.
SEO for Businesses in 2026: The Complete Guide
A complete SEO guide for businesses in 2026. Learn how search works, keyword research, on page and technical SEO, links, content and measurement.
Does Google Penalise AI Content? What's Allowed in 2026
Does Google penalise AI content? What Google's guidance and spam policies actually say, what is allowed and what is not, and a safe editing workflow for 2026.
What Is SEO and How Does It Work in 2026?
What is SEO and how does it work? A beginner friendly guide to how search engines crawl, index and rank pages, the types of SEO and how it differs from ads.
Entity SEO: How Brand Mentions Build AI Visibility
What entity SEO is, why AI assistants recommend brands they recognise, and the steps to build consistent entity signals across your site, schema and the web.
How to Get Your Brand Cited by Perplexity
A practical Perplexity SEO guide: how Perplexity finds and cites sources, which crawlers to allow in robots.txt, and the steps that get your pages cited.
Link Building in 2026: What Works and What Gets You Penalised
A practical link building guide for 2026. Safe ways to earn quality backlinks, what Google's spam policies prohibit and how to judge a link's value.
Website Migration SEO: How to Move Without Losing Rankings
A website migration SEO checklist for redesigns, platform changes and domain moves, with redirect mapping, launch day checks and what to monitor after.
Google AI Overviews: What They Mean for Your Traffic
What Google AI Overviews and AI Mode mean for your traffic in India: how sources are chosen, what studies show about clicks, and how to measure and respond.
Keyword Research: A Step by Step Guide for Businesses
A practical keyword research guide for businesses. Find what buyers search, group keywords by intent, map them to pages and avoid cannibalisation.
How to Fix Core Web Vitals on WordPress Without a Rebuild
How to fix Core Web Vitals on WordPress without rebuilding your site: practical steps to improve LCP, INP and CLS using hosting, caching, images and plugins.
How to Write Content That AI Assistants Quote
Learn how to write content that AI assistants quote: answer first structure, question headings, specific facts, tables and FAQs, with a real rewrite example.
On Page SEO Checklist: 20 Things to Fix on Every Page
A practical on page SEO checklist with 20 checks for every page: title tags, meta descriptions, headings, content, internal links, images, URLs and schema.
SEO Agency vs Freelancer vs In House: Which Is Right for You?
SEO agency vs freelancer vs in house team: compare cost, skills, accountability and speed, see when each option fits and the questions to ask first.
Schema Markup for AI Search: What to Add and Where
Which schema markup to add for AI search, page by page: Organization, Service, Product, LocalBusiness, Article and FAQPage, with a JSON-LD example and tests.
Technical SEO Checklist for 2026
A practical technical SEO checklist for 2026 covering crawling, indexation, Core Web Vitals, mobile, redirects, canonicals, structured data and AI crawlers.
What llms.txt Actually Does, and What It Doesn't
What is llms.txt, who proposed it, what Google says about it and whether your business should add one. Includes an example file and a ten minute setup.
How Long Does SEO Take to Show Results?
How long does SEO take to work? A realistic month by month timeline, the factors that speed it up or slow it down, and what to measure along the way.
How to Track ChatGPT and AI Assistant Traffic in GA4
Track ChatGPT, Perplexity, Gemini, Copilot and Claude visits in GA4 with a custom AI channel, a ready regex, an exploration report and the limits to know.
How to Do an SEO Audit: A Practical Checklist for 2026
A practical SEO audit checklist covering indexation, technical health, on page SEO, content, links, local SEO and AI visibility, with free tools to use.
AEO vs GEO: What's the Difference and Do You Need Both?
AEO vs GEO explained simply: what each means, how they differ from SEO, where they overlap and why most businesses should run them as one programme.
How to Check If ChatGPT Recommends Your Brand
A step by step way to check if ChatGPT, Gemini and Perplexity recommend your brand, with a ready prompt list, a tracking sheet and what to fix next.
SEO Cost in India: What You Should Actually Pay in 2026
How much does SEO cost in India? Typical monthly price ranges for freelancers and agencies, what each level includes, and red flags to avoid.
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